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It’s one of the world’s biggest sporting events. And every year, millions of cyber threats attempt to disrupt it. We helped Cisco tell the story of how its cybersecurity and networking solutions help protect the NFL’s biggest stage.

An inclusive future extends beyond the marketplace. Through its partnerships with the PGA, LPGA, and APGA, Cisco is helping make the game of golf more accessible, connected, and welcoming to a new generation of players. We helped show how technology and community can work together to open the game to more people than ever.

Gamers are a passionate and discerning audience. They love everything about the game but, understandably, have shown zero interest in the networking side of things. Our task was to show these fans how Cisco technology powers everything they love about League of Legends Esports. Three years later, Cisco has the highest fan recognition among all Riot sponsors.

Gamers might not know much about networking. But they understand lag. And ping. And all the other annoying gremlins that can affect the outcome of a tournament. So, when we demonstrated how the Cisco network protects everything they love about the game, we earned plenty of “TY Cisco” comments across social media.

For the first time ever, we invited LoL fans to play on the actual gaming server the pros use. The lines were three hours long. Every day. Throughout Worlds 2022.

We showcased the expanded power of The Realm and educated fans on how Cisco technology powers every aspect of Worlds 2023—from the event and the stage to the worldwide broadcast.