BRAND
INITIATIVES

Every company talks about being inclusive. But without context, it can come across as pandering or disingenuous. So we helped Cisco articulate why inclusion matters. Why it’s not just the right thing to do, but also the innovative thing to do.

It was an important week for Cisco. The company was participating in the 2022 Global Intellect Summit in New York City during the week of Juneteenth, so we wanted to make a bold, impactful statement worthy of the occasion. And when it comes to out-of-home, there’s no place bigger than Times Square.

Hybrid work has broken countless barriers. But just because we can all meet virtually doesn’t mean we’re all being heard equally. So we took that familiar phrase from video conferencing and turned it into an empowering rallying cry for a more inclusive future.