YOUR RIDE
OR DIE
Sidecar was built to work differently. That goes for the people we work with too. We’ve built a roster of best-in-class, pre-vetted talent who value their flexibility and independence as much as they value the opportunity to work with great brands. We bring in the right people for the right project, giving you the expertise you need without paying for a bunch of people you don’t.
DENNIS LEE
Dennis Lee is an award-winning creative with more than 20 years of experience creating campaigns for some of the world’s biggest brands. Believing that the traditional agency model is inefficient in today’s complex communication landscape, he created Sidecar Collective in 2017 to better serve his clients. Since Dennis has also been a professor at Art Center College of Design for the past 11 years, he’s able to tap into a wide network of creative alumni across many disciplines and fields.
MAKEIA CARRIER
Account Director, Makeia Carrier, brings over 15 years of experience working with global brands in diverse industries such as consumer goods, technology, retail, hospitality, and entertainment. Knowing that strong relationships are the key to creating strong work, she has a history of bridging the gap between business objectives and creative solutions – developing strategies and optimizing communication plans for year over year growth.
KARINE GRIGORIAN
Karine Grigorian is an art director and creative director with years of experience working at award winning advertising agencies such as 180LA and TBWA/Chiat/Day and animation studio Illumination. She has worked with clients ranging from HP and University of Phoenix to Google and Meta. Prior to advertising, Karine worked in film in both production as a set decorator as well as post-production and continues to create design and title graphics for TV and film. She also teaches at her alma-mater, Art Center College of Design.
ERIC ARNOLD
Eric has spent over 20 years working on some of the world’s most iconic brands. He’s written scripts, posts, ads, banners, brand books, blogs, email blasts, event speeches, coasters, and anything else that requires words for some of the world’s most respected companies. On occasion, that writing has been recognized by some of the world’s biggest award shows – if you’re into that sort of thing – and by family members who think it’s totally cool that he met Michael Jordan.
